PowerBand is launching in a global debut a product in the field of muscle building with patents registered in the US and in Israel. Now, everyone has an opportunity to invest into a product that is going to become the next TRX. The first prototype was impressively successful and now that all tests were performed by Israel's finest trainers, all that is left is to produce a final version of the product based on the conclusions drawn and launch a global marketing campaign.
1. A revolution in resistance band training - PowerBand is a modern and advanced training device structured as a vest, designed to train, strengthen and tone most of body muscles efficiently and comfortably. PowerBand allows you to exercise, tone and strengthen your body indoors and out in the open, while walking or jogging anywhere and anytime. This is you opportunity to be part of the athletic training products with its dynamic need for new products. In view of the success TRX experienced and the fact that it enjoys limited resistance, the market is open for entry of an innovative product that addresses the issue, the initial product already exists with a great advantage of being patent protected in the US and Israel and the initial prototype’s R&D expenses are already invested (over half a million NIS.) The only way from here is up. The trend today is to move to sophisticated training devices that reduce the chance of injury and enhance to exercise’s effectiveness.
2. Market size - review of the relevant media and articles indicates that fitness bands such as the TRX Fitness Band and similar equipment are sold by tens of millions of units a year all over the world. At present, the market value is estimated at half a billion Dollars. A study performed by IDEA Health & Fitness Association held in 2013 indicates to a positive growth trend in use of resistance bands during the last few years. This study also indicates to the viral nature of the market for these products and that it still maintains a high level of attractiveness for entry of additional vendors.
3. Competitive edge -The PowerBand is intended for use in every exercise type and in wide range of difficulty levels. In addition, it also enables to carry out much more exercises than a regular elastic band; it is versatile and suitable for use in over a hundred various exercises. A regular elastic band cannot withstand stress with such precision since the PB instruments, the elastic band adjusts and contracts according to the resistance the trainee requires.
4. Project management - the IntoMarket Incubator Company is managed in an efficient and modern way, minimizing management overhead and maximizing the utilization of the new global marketing age methods of commerce such as: Work with sub-contractors, collaborations, franchising, concentrated shipment and logistics, etc.
5. Winning team - we have put together a forerunning team of achievers, completing one another, each to his or her area of expertise: Entrepreneurial management, competitive sports and rehabilitation, industrial design, marketing, and more.
So what is the actual opportunity here?
You would be given the chance to Join a winning team and be part of a launch of a new innovative sports product that will occupy a substantial part of a huge and dynamic market, constantly looking for new players.
To summarize things:
1. At the moment, there is no such wearable product like the PowerBand, with all its advantages.
2. The product has a patent registered in the US and in Israel.
3. The market is enormous and hungry for innovations.
4. The product already underwent long-term testing by professionals and conclusions were drawn.
5. Up to this point, the entire costs were already paid by the entrepreneur.
6. The comprehensive team is well connected, leading to aggressive product marketing.
7. So far, the product is highly praised!
Imagine a wearable training device, allowing you to exercise and strengthen your body indoors and outdoors, while walking and jogging anyplace and anytime. The PowerBand is an innovative and advanced training vest designed to efficiently and comfortably train, strengthen and tone most muscles of the human body.
PowerBand is the next generation of elastic training bands. In addition to the synergetic expansion of the motion range of all existing training and exercise types, the device is designed to be used in all training types and difficulty levels. The PowerBand:
- Enhances correct movements during exercises.
- Adds resistance levels by contracting the band as well as by varying its use and the exercise’s position.
- Allows training of either the entire body or of separate parts.
- Reduces joint abrasion.
- Reduces the exposure to injuries.
- Offers mobility that allows maintaining training continuum during trips and when on the road.
- Enables creation of a variety of training difficulty levels.
The PowerBand is expected to overtake the TRX position and even leave it behind...
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Gilad is one of the founders of IntoVision and is the company’s CEO. Gilad is responsible for the company’s management and its strategy building. From its inception in 2003, Gilad lead IntoVision, making it a prominent player in Israel as well as a company specializing in international branding, industrial design as well as mechanical and electromechanical design. Gilad has tremendous experience in project leading, product management and development, sending products to the production floor and establishing logistics to supply products from production facilities in the east to distributors. Gilad has a B.Sc. in mechanical engineering from the Ben-Gurion University in Israel.
Having extensive experience as an engineer, economist and CEO, Gilad has an understanding of the start-up’s needs, constraints and advantages in product development, making him a commercial asset to any enterprise. |
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Chen owns and manages the Sportherpist dance and fitness studio, serving hundreds of customers in a range of activities. Chen holds extensive experience in business and entrepreneurship as well as works as a fitness instructor and therapeutic masseur, with over ten years of specialization in rehabilitation and fitness training.
Chen is a true professional with a excellent perception of the environment in which he spends most of his life, is highly experienced in this field and has a burning passion to promote the next generation of Power Band. |
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Experienced in management and business, Damir successfully managed several domestic and foreign import, retail, wholesale, product development and technology companies. His most recent managed company, Hosted.co.il, is a leader in instilling cloud computing solutions in the commercial sector. The company performed a successful exit. Nowadays, in addition to managing the IntoMarket incubator company, he is an active mentor, guiding young entrepreneurs in the "Shemesh" fund.
Damir comes with a lot of experience gathered in years of work in marketing consumer products in the international marketplace. He is an expert in employment of innovative thinking in marketing, strategy and business development. |